CWRA National Documents
CWRA: In Profile
Learn more about the CWRA, including our mission and objectives, how we are structued and function as an organization, information on our affiliates, and what’s coming next.
While these guidelines form part of the external communication strategy, it is understood that internal communication protocols and roles play an integral part in making Canadian Water Resources Association (CWRA) successful. The guidelines are intended to direct communication approaches for each branch and affiliate that forms membership with the CWRA as well as communication protocol for all members, particularly those who are new members of the CWRA.
This document outlines CWRA’s communications plan (both external and internal) to ensure that CWRA is successful in meeting its goal as the national voice on effective water management.
Our success is measured by our ability to reach the right audiences with the right messages, ultimately affecting attitude, opinion, or behaviour toward water issues.
Taking a planned approach to communications within the CWRA will result in clear-cut measurable objective strategies to reach those objectives, tactics to carry out the strategies, and evaluation techniques to gauge success. CWRA developed the following plan in order to remain relevant in its current communication efforts.
CWRA may issue a press release when there is major change within the organization occurs or if there is important information we want to share such as award and scholarship recipients.
Towards a Canadian National Water Strategy
Significant threats to water resources exist across Canada. Climate change is an emerging challenge in all parts of the country, but numerous long term problems also exist, with serious implications for Canada’s environment, economy and society. The process outlined in this report begins with the formation of a leadership team, comprised of people who can speak to the needs, concerns and interests of the various stakeholder groups identified by or in the report.